Despite not being as widely used in the U.S. as it is in other markets, WhatsApp continues to be a force when it comes to global usage of messaging applications, according to research firm eMarketer.
The company projected that the total number of users of messaging apps will grow 12.1% in 2019, to 2.52 billion people, meaning that 87.1% of smartphone users worldwide will use one of those apps at least once per month.
eMarketer pointed out that its numbers differ from those provided by WhatsApp parent Facebook, as it weeds out fake and duplicate accounts.
That being said, the researcher pegged India as WhatsApp’s largest market, with 340 million users, followed by Brazil and the U.S.
Brazil, Argentina and India are the top three markets where over 90% of smartphone users will use WhatsApp during 2019.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in