Independent Film Rakes in $166K Thanks To Social Media

With a marketing budget that could be spent at a vending machine, “Exit Through The Gift Shop,” an independent movie by UK street artist Banksy, managed to earn over $166k this past weekend at the box office thanks to social media. Relying solely on messaging spread across social media outlets, including a five-minute YouTube preview, the movie centers around a man’s obsession with making a documentary about underground art (a.k.a. graffiti) and the struggles of non-commercial artists.