Increasing Revenue For Web TV

More people are tuning in online. Our sister site MediaJobsDaily brings us the news that online television had earnings of $1.63 billion in 2008:

Putting this into perspective, though, web television only made up 2.4 percent of total U.S. broadcast and cable TV advertising revenue. The revenue from web television did increase from $1.27 billion in 2007. Revenue is expected to double once more in 2011, to $3.23 billion, or 4.6 percent of total TV ad revenue. According to the report, this increase will come from the number of viewers of online television and not an increase in ad or ad rates. In fact, marketers have determined that online tv watchers will only endure roughly 15 seconds of advertising in online television.