Why Increasing Awareness About Online Privacy is Bad for 'Big Social'

Privacy has been a massive issue of late, as more companies have their data compromised or the government steps in to regulate what networks are doing. The apparent casualty through all the turmoil in the social media industry is user privacy. According to Jonathan Salem Baskin, a contributor to Forbes, big social media could be the ultimate victim.

“Considering the low thresholds of user loyalty these platforms command, and the inexpensive ease by which true P2P communicating can be accomplished, I wonder how long before the leading ‘Big Social’ companies either address the issue clearly, or are forced by regulators or consumers to suffer the consequences of failing to do so,” Baskin writes.

Indeed, as the security of user data comes into question, networks like Snapchat, Google and Facebook are already being audited by the FTC.