Incentivized Invites No Longer Allowed on the Facebook Platform

Facebook’s recent policy update prohibiting incentivized invites, originally announced on July 21, has now gone into effect.

The latest announcement takes Facebook’s February policy update forbidding forced invites further by no longer permitting applications to offer incentives to users for sending invitations to their friends. For example, in game apps where the aim is to accumulate gold, developers have introduced mechanisms whereby users are given more gold for each friend they invite. In other applications, developers have only allowed users to unlocks various features as they invite more friends.

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