InAppFuel’s Ilya Nikolayev talks mobile monetization

One of the more intriguing panels at this year’s inaugural Inside Mobile Apps conference (New York; December 3-4) will be Mobile Monetization: How to convert free to play into paying customers.

One of the speakers scheduled will be Ilya Nikolayev, a social and mobile vet whose mini-game monetization product, InAppFuel, launched just last week.

Inside Mobile Apps caught up with Nikolayev to find out more about his new unique brand, how it works, and why he thinks it will help drive both engagement and monetization to the games that utilize its functionality.

Inside Mobile Apps: How did the idea for InAppFuel first come about?

Ilya Nikolayev: I’ve been in the social and mobile space for a while.

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