In the Era of Trump, Politico Redesigned Its Website to Adapt to the Fast and Furious News Cycle

The new site launches today

When Politico’s Carrie Budoff Brown returned to the prominent American political journalism outlet as editor in 2016, redesigning Politico.com was near the top of her “to-do list.”

Budoff Brown can now check that goal off because the new, radically different Politico.com goes live today.

Site readability has improved, and there’s a new, unadorned typeface named Din, which replaces the old Proxima Nova type. Additionally, the background is lighter, and there are no longer condensed fonts on the site.

One question that needed to be asked: Why redesign a website that has seen its traffic increase more than 30 percent year over year to date, and averages more than 26 million uniques per month?

Budoff Brown says it really comes down to flexibility and the changing ways in which Politico’s journalists are producing content.

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