We’ve written a great deal about whales, or those users that spend most heavily on social games. Usually whales are defined as people who spend over $1,000 in virtual goods, of whom a handful will spend tens of thousands of dollars.
However, these $1,000 whales are relatively rare. For our most recent Inside Virtual Goods: Spending and Usage Habits of the Social Gaming Audience report, we looked instead at a group that is far more important to social gaming companies: those who spend over $25 on a particular game. Compared to the average user, most of whom spend nothing but a few of whom spend just a couple dollars per month, these double-digit spenders count as whales. One of the more striking discoveries of our research was how many of these $25 and over whales stick to just one favorite game.