In New Test, Facebook Revives Previous Status Updates
Reminding Facebook users of their most popular status updates seems like a great opportunity for keyword advertising, but the social network has yet to incorporate engagement data into this test feature.
Facebook clearly wants some form of “greatest hits” recap of our status updates, but apparently it’s still a work in progress.
Today we spotted a reincarnation of this test feature, now labeled Previous Status Updates. While this seems a more accurate name for the feature, that’s a mere incremental improvement and not a true fix.
The randomness of this misses the whole point — why show random posts from the past instead of the most popular ones? Doing so would provide the best opportunity for keyword advertisements and have the most appeal for users, making the feature a win-win for all involved.
And this is the exact same comment we’ve offered about the feature’s previous incarnations — which makes it all the more puzzling why Facebook hasn’t yet linked this to engagement data.
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