In Brief: Warhol Web Sale, Paste Goes Digital, Architecture on Screen, Puffier Play-Doh

Warhol’s “I Love Your Kiss Forever Forever,” a trial proof lithograph made in 1964

• Bidding has begun in the inaugural Andy Warhol @ Christie’s online auction. Estimates range from $600 to $70,000 for the 125 Warhol works being sold to benefit The Andy Warhol Foundation for the Visual Arts. Among the lots up for grabs in the week-long sale is “Jam (Raspberry),” a Smuckers-smudged canvas from the early 1980s that is expected to fetch between $20,000 and $30,000.

Paste magazine is going digital with, a “members-only digital weekly” that will cater to those looking for longer reads, new music, and video-based amusement. Parks and Recreation‘s Nick Offerman covers the first issue, which also includes a feature on Hans Zimmer and the ubiquitous Pharrell, who have joined forces on an app that promises to “bring the power of Hollywood studio music-scoring to mobile users.”

• In NYC? Don’t miss the fourth annual Architecture on Screen, a series of international productions on architecture selected from the 2012 Montreal International Festival of Films on Art. The cinematic fun begins tomorrow afternoon at the Center for Architecture.

• Get inspired with Intùiti, a graphic design-meets-tarot deck of 78 illustrated cards, each matched with its own story. “There are no rules,” says Milan-based Matteo di Pascale, who is seeking Kickstarter backers through March 12. “It’s a tool for creative thinking based on visual and imaginary associations, so you just have to shuffle the deck, pick a card and ‘let it speak.'”

• In a move that will do nothing to deter curious toddlers from gobbling the stuff, Hasbro has introduced Play-Doh Plus, a softer and fluffier version of its beloved modeling compound. The smoother consistency makes for more realistic-looking creations, according to the company, which is highlighting the new product in sets such as the Play-Doh Frosting Fun Bakery.