Improper Use of PR Can Cause 'Chaos'
PR practitioners, be careful how you wield that weapon. A story out of Malaysia’s National News Agency cautions that “a nation can be destroyed if public relations expertise is misused by its PR practitioners.”
Institute of Public Relations Malaysia president Datuk Mohd Hamdan Adnan said communications could cause “chaos” by affecting public opinion, and pushed for a Public Relations Profession Act to encourage further monitoring and training for industry professionals.
“Among the negative activities of certain media practitioners are spin doctoring, flacking, astroturfing, opponent defining and fronting.
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