ImpreMedia Streams Sotomayor Hearings

In an agreement with PBS, ImpreMedia on Monday began carrying the PBS NewsHour feed of the Senate confirmation hearings of Supreme Court nominee Sonia Sotomayor translated into Spanish.

The feed is on ImpreMedia’s Web site.

“As public media PBS and our member stations have a strong commitment to ensuring that citizens have the information they need to fully participate in our democracy,” PBS’ chief content officer, John Boland, said in a statement. “We are pleased to partner with impreMedia in utilizing new media platforms to reach the broadest possible audience, including Hispanic Americans who will have particular interest in these hearings.”

NewsHour Senior Correspondent Judy Woodruff is anchoring live coverage from the hearing room in the Hart Senate Office Building, with analysis from Marcia Coyle of the National Law Journal. ImpreMedia plans to provide analysis by Pedro Rojas, editor in chief of La Opinion, and by the newspaper’s political analyst Pilar Marrero.

“The live Spanish transmission of the Supreme Court hearings is a critical outreach to the millions of Americans who strongly prefer to receive their news and information in Spanish,” says Arturo Duran, CEO of impreMedia Digital. “It also reflects the deep transformation of American society, which may soon have, for the first time in its history, a Supreme Court Justice who grew up speaking Spanish.”

In addition to its digital properties, ImpreMedia is the largest U.S. publisher of Spanish-language newspapers, including the daily El Diario La Prensa in New York City.

Nielsen Business Media