IMDB Wants to Challenge Twitter on Social TV Front

X-Ray app promises to enhance viewing experience—just not on iPad yet

Amazon's been making a much bigger push into advertising and original entertainment. But the company has long had a major integral presence in the space, albeit a quiet one. That is, if you consider 160 million uniques quiet.

That's how big and integral IMDB.com is to the Web experience. And Amazon sees an even bigger opening, as more and more Americans can't watch TV or movies unless their smartphones or tablets are in hand, ready to assist in figuring out what else that Law and Order judge has been in.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in