Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Quarantine culture is already causing drastic shifts in the imagery and copy that brands use to advertise on social media.
That’s according to data from marketing tech firm Pattern89, which used machine learning to track a 30% dip in social media ads featuring images or video of everyday human contact—hugging, kissing and holding hands—since March 12 amid the coronavirus pandemic hitting the United States.
At the same time, visuals associated with hand-washing have increased sixfold and those featuring travel—key terms like “airport” and “airplane”—are down about 8%.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in