To draw more talent, OneLogin recently came up with an innocuous campaign: a series of print ads featuring a few engineers, flanked by short testimonials about their working environments.
Featured engineers were mostly men, but one was a woman. Her name is Isis Wenger. And she had no idea the impact her image would end up having.
The ads were spread in BART and MUNI stations at Embarcadero in San Francisco. But Wenger's ad was also sprinkled throughout the city to better highlight women in the tech industry.
In a post about the campaign on Medium, Wenger explained how her ad quickly began sparking some unexpected reactions:
"This is some weird haphazard branding.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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