Ikea Moscow: Come for the Cheap Sofas, Stay for the Art
People go to Ikea for many reasons: to buy chairs that cost less than hardcover books, to eat meatballs, to catch a glimpse of Illeana Douglas extolling the features of a Grimstad bed frame. Soon we can add checking out a Piotr Uklanski sculpture to the list. Ikea is planning to roll out mixed-use spaces—don’t dare call them “malls”—that will transform their retail centers into cultural and entertainment destinations. (New Englanders: think Jordan’s Furniture on steroids.)
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