IHOP has unveiled a new logo after more than 20 years of marketing with the old one (to the right). Kirk Thompson, the company’s vp of marketing, told BuzzFeed the old logo looks like a frown. That’s something we’ve never noticed. And clearly it’s something they’ve never noticed either since they went more than two decades before deciding to change it.
Say hello to our new logo! Created from 57 years of smiles. #IHOPSmile pic.twitter.com/DZutnQCoEv
— IHOP (@IHOP) June
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