If You’re Going To Make It, You’re Going to Have to be “The ____ Architect?”

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While this writer enjoys reading about architecture every once in awhile and seeing interesting buildings and spaces, he certainly isn’t what you’d consider very educated about any of it. He knows how to say, “Hey, look at that!” and “Wow, that’s neat!” and that’s about where it stops. But, inexplicably, like everyone else, we know all the big names. The Gehry’s and the van der Rohe’s. But why is that? In this very interesting article on MSNBC, Building Recognition,” says that that era of name-knowing might be at a close. The big names are still working, but there’s some backlash even toward them, and the new potential biggies aren’t quite sure if they want to follow down that same route. Here’s a bit:

So a new generation of architects is moving into the spotlight – not that they necessarily want to be there. What distinguishes many of them from their elders is not only what their designs look like – they tend to avoid a signature style – but how they work. They frequently collaborate and often blur the lines between architecture and landscape, urban planning and art. They collaborate with ease across cultures, too. Just look at Malaysian-born, London-based Chris Lee, who has partnered with fellow architect Kapil Gupta of Mumbai to design an ultracool shopping mall in Qatar. Or check out MAD, the team of Chinese-born Yansong Ma and Japanese-born Yosuke Hayano, who are based in Ann Arbor, Michigan-but are working in Guangzhou and Mongolia and just won a big competition in Toronto.