Last month, Pandora launched a big, splashy ad campaign promoting Pandora Premium—the streaming service’s on-demand subscription product. For the next phase of the campaign, Pandora and DigitasLBi is delivering music to users who tweet their music preferences through emojis.
Today the brand is rolling out the second phase of the project with a Twitter campaign that automatically responds to anyone who sends a tweet to the brand’s channel including the hashtag #soundslike and an emoji. For example, someone who tweets an
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