Hollywood marketers are getting savvier about digital advertising. To promote the upcoming drama Southpaw, The Weinstein Company is running a data-heavy campaign that pinpoints folks who go to movies at least once a month.
The film studio and its media agency, Palisades MediaGroup, are working with data platform Cardlytics to dig into more than $1.5 trillion in debit and credit-card transactions from over 500 banks to find only the people who frequently buy tickets at movie theaters.
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