Startup Wants to Help You Publicize Your Own Death
No, that headline is not a typo: The always-reliable Mashable reported today on a new Facebook app called If I Die that lets users set up postmortem messages or videos to the world–statements that will be issued to friends after members themselves have passed. We guess we might see the appeal, especially after reading stories about very bored people who troll the profiles of the recently deceased and loved ones who can’t get the pages of late family members removed.
But the product itself isn’t the strangest part of this story: In order to publicize the app, its Israel-based creators have hyped a contest called “If I Die 1st.”
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