IDEO’s Ideas In Print


The firm IDEO has been gracing the electronic cyber pages lately, even here, where we’ve reported on them being picked up in a big feature story for US News, and Allison Arieff of Dwell heading over there to work. So what do you do when the iron is hot? You, of course, release a book. And thus, we have one of the firm’s founders, Bill Moggridge, and his new book Designing Interactions. Includes loads of stories, interviews, and even a DVD featuring additional info. Looks terrific and we’re certain a copy is going to be appearing on our credit card statement any day now. Here’s a quick synopsis:

Moggridge and his interviewees discuss why a personal computers have windows in desktops, what made Palm’s handheld organizers so successful, what turns a game into a hobby, why Google is the search engine of choice, and why 30 million people in Japan choose the i-mode service for their cell phones. And Moggridge tells the story of his own design process and explains the focus on people and prototypes that has been successful at IDEO — how the needs and desires of people can inspire innovative designs and how prototyping methods are evolving for the design of digital technology.