Iconix Loses Interest In Playboy

Iconix Brand Group had been considering the purchase of Playboy Enterprises, but according to inside sources the discussion between the two companies is over. Seems there was much they couldn’t agree on. From Reuters:

One of the key issues is that Iconix — which owns and licenses clothing brands such as Candies, Joe Boxer and Rocawear — wants to license the brand and divest or shut down Playboy units.

In addition to its well-known magazine, Playboy also has TV operations and a licensing business based on its ‘Bunny Ears’ logo, an image of a rabbit wearing a bowtie.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in