iBotta Coupon App Incentivizes Branded Games and Engagements

It’s hard to make clipping coupons entertaining or engaging. Has this happened to you? You spend hours pouring through the Sunday coupons and clipped out a handful for future shopping. When you actually go shopping, all you can find are expired coupons for products you don’t actually want to buy? It’s annoying.

The makers of iBotta thinks savvy shoppers deserve better:

Instead of taking the same, tired old coupon format and just transitioning it onto a mobile device, Ibotta has reimagined the way that consumers interact with their favorite brands. The result is a mobile experience that replaces couponing with a fun series of game-like interactions that give consumers what they actually want: cash offers on their favorite products that can be redeemed in all the major retailers.

The app is free to use, and unlike other mobile in-app purchases, you can get monetary incentives for just watching a video or participating in a poll. The app tracks your activities which are redeemable for cash once you’ve made your purchases. The money goes straight to your personal Paypal account. Win. Right?