IBC Tries to Answer the "So What Do You Do?" Question
Besides helping to take home yet another Canstruction Vancouver victory, Mark Busse, of Industrial Brand Creative, has landed another terrific essay on the site. This time around, it’s “I Am Not a Graphic Designer,” wherein he tries to figure out just what exactly people should be calling themselves these days, because it certainly isn’t that specific. Here’s a bit:
While much of what we do as communication designers still involves aesthetic choices and artistic skills (craft), our professional practice revolves around a message-driven design discipline that involves research, learning, concept development, structuring and presentation of messages designed to facilitate better understanding within an audience.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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