IAC Corrals the Sponsored-Content Beast
Content marketing accounts for 90% of The Daily Beast's revenue.
Since Tina Brown launched the site in 2008, The Daily Beast has bled a lot of money. However, parent company IAC, in a recent letter to shareholders, informed that the site could reach the break-even point in 2017.
How did the site make the move from A towards Black? Sponsored content. Stories like this one, for Hennessy, and this one, for Starz, are part of a broad initiative within IAC Publishing that relies on mining data from sister sites like About.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in