IAC Ends Ask's Search Emphasis
After years of insisting that he was in the search business for the long haul, IAC chairman and CEO Barry Diller is crying uncle.
The company is shifting Ask.com away from competing with Google on an algorithmic, technology-based search basis toward becoming a human-driven, question-and-answer service model, according to Bloomberg.com. Ask is said to be cutting 130 engineering jobs, while consolidating its engineering business within its Oakland, Calif., offices.
IAC purchased Ask — then Ask Jeeves — in 2005 for $1.85
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