The Interactive Adverting Bureau’s incoming chairman of the board said fighting ad fraud and improving viewability metrics will be key focuses for the organization in 2017.
At its Annual Leadership Meeting this week in Ft. Lauderdale, the IAB named Conde Nast chief business officer Jim Norton to succeed Tremor Video exec Lauren Wiener in leading the advertising business group’s board. This year, the IAB is also adding Snap Inc.’s VP and Head of Global Sales Jeff Lucas to its board, along with Neustar CMO Steven Wolfe Pereira and SheKnows President Samantha Skey.
Norton, who joined
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