The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the rising popularity of ad blockers. So it's launching an effort called L.E.A.N. Ads, with the acronym standing for Light, Encrypted, Ad choice supported, Non-invasive.
"We messed up," said Scott Cunningham, senior vp of technology and ad operations at the IAB. "Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty."
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