IAB Locks in Traffic Fraud Guidelines
Task force pushes best practices for buyers
The Interactive Advertising Bureau has locked in its final guidelines for publishers and advertisers looking to protect themselves against online ad fraud.
Last year, in response to a slew of reports about fake publishers, bot-driven traffic and bad guys stealing advertisers' budgets, the IAB established the Traffic of Good Intent Task Force. And this past December, the group released a set of guidelines for combating fraud, and made them open to public comment.
As of Jan. 10 that public comment period is over, and the guidelines remain essentially intact. “Our
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