IAB Introduces Online Video Ad Guidelines

The Interactive Advertising Bureau introduced a set of guidelines on Monday (May 5) aimed at bringing more standards to online video advertising–and ultimately to make the still burgeoning medium easier for advertisers to buy.

The new guidelines cover three basic forms of online video ad formats: linear ads–interruptive video spots which are typically of the pre-roll variety, non-linear ads–which include the increasingly popular ‘overlay’ ad units, and companion ads–banner-like ads that appear alongside video as it plays on the Web.

The

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