The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world’s largest digital media and technology conferences.
As part of its role as Dmexco’s official international partner, the IAB will send its execs to speak at the conference held in Cologne, Germany on Sept. 14 and 15. Last year’s Dmexco conference brought more than 43,000 attendees, and keynote speakers for this year include Twitter CEO Jack Dorsey, Mondelez’s CMO Dana Anderson and AOL chairman/CEO Tim Armstrong.
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