'I See Change' Project Uses Instagram to Track Climate Change

What started with environmental reporter Julia Kumari Drapkin tracking changes in western Colorado is rolling out nationwide.

Social media has provided a wealth of data on human behavior that can be studied and quantified. From studies of emotion and other behavioral studies, we can gain a lot of insight from social media activity. However, it’s more rare that we use social media for studying the world around us. A project called I See Change hopes to study climate change through Instagram.

The project was created in 2013 by environmental reporter Julia Kumari Drapkin. It was initially started to track changes in western Colorado, but this year the project rolls out nationwide, according to Gizmodo.

Climate

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in