I am a voter Spearheads #RunwayToThePolls Challenge on Instagram Reels

It teamed up with the Black in Fashion Council and the Council of Fashion Designers of America

Non-partisan movement I am a voter believes democracy works best when all participate I am a voter
Headshot of David Cohen

Challenges aren’t just for TikTok anymore, as a host of celebrities took to Instagram Reels as part of the #RunwayToThePolls challenge, aimed at driving people to vote early and from home.

The #RunwayToThePolls challenge was spearheaded by I am a voter, in partnership with the Black in Fashion Council and the Council of Fashion Designers of America.

Celebrities dressed in their “trendiest voting outfits” to drop off their vote-by-mail ballots, in Instagram Reels videos set to “Vote,” an original song by Lizzo.

Highlights include:

  • Barbie shows off her accessory game.
  • Sophia Bush sports “head-to-toe” I am a voter gear.
https://www.instagram.com/p/CGVIxzlpn2L/
  • Mandy Moore struts down her driveway in Stuart Weitzman boots that were made for voting.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}