Report: Shoppers Prefer Dealing Directly With Retailers Vs. Purchasing Via Facebook
How effective is Facebook as a marketing tool for retailers? It depends which study you believe.
How effective is Facebook as a marketing tool for retailers? It depends which study you believe.
According to RichRelevance, Facebook is dominant as a source of traffic for online retailers, and shoppers who enter retail sites via Facebook browse more pages and make more total purchases, but shoppers driven to those sites via Pinterest spend more money.
Yet Sociable Labs found that only 30 of the top 500 online retailers, or just 6 percent, have added the option of logging in with Facebook to their account-creation process.
According to comScore, Pinterest users follow an average of 9.3
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