Social Pro Daily

Humane Society Campaign Tied to Egg Recall

Headshot of Tonya Garcia
By Tonya Garcia

Remember how we said yesterday that the American Egg Board campaign had its work cut out for it? The Humane Society of the US has launched its own campaign that ties salmonella risk to cramped farm conditions.

Ads featuring the headline “Why is the egg industry playing Russian roulette with Americans’ health?” have begun appearing in newspapers in California, Iowa, and Pennsylvania. The Humane Society has also issued press releases, is using social media, and is reaching out to the media (here’s a CNN

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Tonya Garcia

Tonya Garcia

Recommended articles