Now that Hulu isn't getting sold and its broadcast-net parents are pledging to invest $750 million in the video site, the talk is that Hulu will focus on its subscription business and competing with buzzy Netflix as well as programming newbie Amazon. And that means investing in shows—original shows that will make paying for Hulu Plus compelling (especially if Hulu loses some of the exclusive TV rights it has enjoyed).
The challenge is that, to date, Hulu's never had a signature hit, or anything close to generating the Emmy chatter of a House of Cards or Netflix's newest buzz vehicle Orange Is the New Black.
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