Hulu: Still Committed to Free Content
Hulu has shot down reports that it planned to start charging users, at least for the majority of its content.
News Corp. deputy chairman Chase Carey (shown) was quoted at a conference today saying the video service would be charging users in 2010, though “some” content would remain free. News Corp. is a part owner of Hulu.
“I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value,” Carey was quoted as saying by Broadcasting & Cable.
A Hulu rep said the company’s strategy of offering high-quality content supported by advertising remains unchanged, while leaving the door open to adding paid content.
“Hulu’s
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