Huge's 2018 Holiday Gift Guide Is Full of Augmented Reality Easter Eggs

Immersive media is expected to grow in popularity next year

It seems like every online publication has its version of a gift guide. And while fashion, tech and cooking magazines might have different ideas of what’s “best” this holiday season, they all start to blur together like lights on a tree.

To blend the innovative with the old-fashioned, Huge created a print version of its own annual gift guide. However, instead of just a well-designed list of Huge employees’ favorite things, the Brooklyn-based agency hid a number of augmented reality easter eggs across the pages.

Showing various uses of AR hidden within the 500 copies of Huge’s Magenta gift guide, the company developed a pilot app that lets readers use their smartphone to scan pages, unlocking AR audio and video interpretations delineated from the usual product reviews.

For example, the cat in a photo of a robotic litter box comes to life.

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