It seems like every online publication has its version of a gift guide. And while fashion, tech and cooking magazines might have different ideas of what’s “best” this holiday season, they all start to blur together like lights on a tree.
To blend the innovative with the old-fashioned, Huge created a print version of its own annual gift guide. However, instead of just a well-designed list of Huge employees’ favorite things, the Brooklyn-based agency hid a number of augmented reality easter eggs across the pages.
Showing various uses of AR hidden within the 500 copies of Huge’s Magenta gift guide, the company developed a pilot app that lets readers use their smartphone to scan pages, unlocking AR audio and video interpretations delineated from the usual product reviews.
For example, the cat in a photo of a robotic litter box comes to life.
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