To go by editor in chief Lydia Polgreen’s letter about HuffPost’s new redesign, it is not the look, nor the name that is the biggest deal, but rather, the new purpose. It is an idea that Polgreen has brought up in interviews since she took the top role, and now it gets a chance to be fully fleshed out.
I think we can do better for people who feel that too much political and economic power has accrued to a very small elite. People who feel they are on the outside looking in at the prosperity created by globalization and technological transformation. That the game is rigged; that the deck is stacked against them; who feel that the house always wins. That definition includes many, many people who voted for Hillary Clinton and Bernie Sanders. I suspect it also includes the majority of people who voted for Trump. It certainly encompasses voters on both sides of Brexit and the French presidential vote that took place over the weekend.
For me, the biggest divide in America, indeed across the globe, is between those who have power and those who don’t, and that doesn’t easily line up with our red and blue, left or right politics. The media has come up short in telling the story of one side of that divide ― of the people experiencing anger, voicelessness and powerlessness.
To accompany that idea, the publication will focus on adding more original reporting across the states, an expansion of Highline, HuffPost’s digital magazine, and will search for new, additional contributors. Lifestyle sections will also get a revamp.
As for the design elements of this first major redesign in the publication’s 12-year history, the serifs are gone, italics are in, the font is new (National), the green is different, and HuffPost is no longer a nickname, but the publication’s official name.