HuffPo CTO Paul Berry: Sponsored Comments Will Help Brands Be Able To Respond

Today at the South by Southwest conference, Huffington Post Chief Technology Officer Paul Berry previewed one thing his team is working on launching in the near future: sponsored comments.

Berry said that brands are “getting good at listening,” but, “being able to actually respond is something that they’re struggling with the ‘how to.'”

When asked what trends he is looking at to help HuffPo continue to grow its traffic, Berry said, “I think it’s pretty clear that real-time is tremendously important to covering what’s happening in the world.”

Real time for HuffPo includes Twitter and Facebook of course, but also Google Buzz, which Berry said “is going to become tremendously important.”