HP Research: What Makes a Tweet Influential?

HP just released research it conducted on what actually makes a tweet influential, or in broader terms, “How is it that certain topics manage to get more attention than others, thus ‘bubbling to the top’ and changing the agenda of an online community?”

Here is one of the key findings from the research:

This study shows that the correlation between popularity and influence is weaker than it might be expected. This is a reflection of the fact that for information to propagate in a network, individuals need to forward it to the other members, thus having to actively engage rather than passively read it and cease to act on it.

Based

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