How ZipZapPlay Saved Itself With a Hit Facebook Game
[Curt Bererton is the CEO and co-founder, with Mathilde Pignol, of social game developer ZipZapPlay. Their company recently came to prominence with a social game called Baking Life, a bakery sim that grew to a peak of 6.7 million monthly active users in just three months.
The below story is an “as told to” monologue, drawn from a recent Inside Social Games interview with Bererton.]
ZipZapPlay started up in late 2007 to build PlayCrafter, which is still active.
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