How Will 'Facebook Fatigue' Affect Social Media Strategy for 2013?
We’d like to interrupt your anxious scramble to master social media with some intriguing stats from a recent Pew Internet study on the very real “Facebook fatigue” phenomenon:
- 8% of people with Internet access who don’t have Facebook accounts are interested in signing up, but…
- 20% of those who don’t have profiles now once did, and…
- 60% of members have taken a “voluntary break” lasting several weeks or more
There are several ways to read these numbers, but the big point is: Many Facebook users are starting to re-think exactly what the site means to them, and while traffic and membership stats remain huge, very few members are spending more time on Facebook now than in the past.
The killer for PR/marketing pros: the only users who have increased their Facebook engagement levels are older adults.
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