How Twitter Changed NASA Communications

At Mediabistro’s AllTwitter Marketing Conference, NASA’s social media manager said that Twitter has created a once-in-a-lifetime change in the way the space agency communicates with the world.

SocialTimes editor Devon Glenn shared tips from the presentation on today’s edition of the Morning Media Menu. She also talked about a special font to help people with dyslexia read online and how Pinterest has become one of the most viral social networks.

Press play below to listen on SoundCloud. The show was hosted by GalleyCat editor Jason Boog. Click here to receive Mediabistro’s Daily Newsfeed via email. Music by Kevin MacLeod.

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“I can’t think of anything that’s changed communications for NASA in the last 30 years more than Twitter,” said John Yembrick, social media manager at NASA. Is it a requirement for astronauts to Tweet? “We really want to see more of that, but astronauts have to be comfortable with the medium,” said Yembrick. “It’s not natural for a lot of folks.” While yesterday’s conference focused on Twitter, Yembrick told us after the panel that Google+ was also a game-changer for the government agency because it allows NASA team members to interact directly with the public through Google+ Hangouts.