A Great Web Headline is SEF: Search Engine Friendly

Writing headlines isn’t what it used to be. In the digital age, headlines like these are often the reason you end up reading a story.

In mediabistro.com’s latest AvantGuild article, online writers and reporters say a good headline is SEF (search engine friendly) and strikes some curiosity in the reader.

Mediabistro.com instructor Jenna Rose Robbins explains, “If the headline says, ‘Lindsay Lohan to Star in an ’80s Movie Remake,’ you’re still wondering what movie. You want to have those keywords in a headline, but you still want to leave a question.”

J.J.

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