In the 90s, name brands enjoyed a particular, short-lived heyday.
You didn’t have to check the tag to know if someone was wearing Calvin Klein, Hugo Boss or the Gap because it was writ large on the clothing itself. The brand was the status symbol, and, in a way that only luxury brands now enjoy, young, hip consumers were happy to buy the brand and advertise it.
Today’s young, hip consumers—Millennials—aren’t nearly as concerned with a brand’s cool factor as with its politics.
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