How To Stop Splogs From Getting Rich

Splog: it sounds like a newly-discovered amphibian or a bodily function, but it’s really just a description of a “spam blog” that makes money from content lifted from legitimate sources.

Don’t get us wrong: there’s a clear difference between bloggers—who, if they’re good, quote selectively from their chosen sources—and sploggers, who scrape content wholesale from big organizations simply to get rich off the ad revenue. And until now, the only recourse content providers had against sploggers was to send individual cease and desist letters.

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