How To Scale Facebook Ad Campaigns

Click over to the next page to read a guest post by Will Ashton, business development and client services director at Alchemy Social, part of Techlightenment, an Experian company.

Here we will examine how to build the most effective ad campaigns. We will also look at the roadblocks when using Facebook’s self-serve and what to look out for if and when you assess which social solution to use.

Where Are You Sending Traffic?

There is a lot of debate over where to send your Facebook traffic: To a fan page? Maybe an application? Or an external landing page? This will largely depend on what your goals are, but we have seen all three of these work in different scenarios.

The

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