How to save the movie industry! Guaranteed to work!
In Slate, Edward Jay Epstein examines the fate of the failed summer tentpole ‘The Island,’ arguing, essentially, that it bombed because it wasn’t a remake and thus lacked built-in brand appeal. Of course, now that ‘The Island’ has been released, logic dictates that it’s ripe for a remake.
So here’s my formula for how to save the theatrical exhibition business: address the shrinking DVD window by pinning the theatrical release of the remakes of crappy movies with the home video release of the original.
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